In today’s episode, I’m at the Downtown Real Estate Academy. I wear many hats—I’m a podcast host, a real estate broker, and the owner and director of this school. This episode we dive into the critical elements of real estate contracts, advertising guidelines, and the transformative power of video marketing. Join me as I break down the mandatory language required in real estate documents and the pivotal role of escrow responsibilities. Discover the nuances of ethical advertising, including the importance of prominently featuring your brokerage’s name in all materials and the intricacies of using lotteries or contests in promotions. Dave also shares his insights on leveraging video content to elevate your real estate brand and stand out in competitive markets like here in Luzerne County, Pennsylvania. Whether you’re a seasoned agent or just starting your real estate journey, this episode is packed with practical tips to enhance your strategy and succeed ethically in the industry.
